International Business

Adopts a.refreshingly critical and open minded vision of international business,.encouraging students to question the validity and strengths of current.theory and practice.Includes coverage of the 2009 global recession and the growing importance of corporate responsibility.Considers companies of varying sizes,.ranging from small and medium sized to large multinational.organizations, providing readers with a broader and more realistic.understanding of international businesses.Extensive use of international case.examples, demonstrating both good and bad practice, help to prepare.students for their future roles in international business practice.Fully integrated, blended learning package.with strong links between the text and online resource centre. The.Online Resource Centre provides a substantial amount of additional.material to challenge and stretch students.Complementary digital material containing.video clips of interviews with business practitioners featured in the.textbook provide valuable insights into the workings of different.organizations.Focuses concisely and explicitly on the.essentials, providing students new to the subject with a firm and.thorough grounding in the challenges and possibilities of international.business.What is international business? How serious are multinational.enterprises about corporate responsibility? How does a gearbox made in.China end up in a car sold in Europe?In today''s increasingly.connected world, international business plays an integral role in.day-to-day life. This textbook offers a refreshingly critical approach.to international business, examining both good and bad practice and.encouraging readers to question and challenge classic assumptions and.theories.Drawing on a range of vivid case examples and insights from small.businesses to large multinational companies, readers are provided with.a realistic depiction of the challenges and opportunities international.business can present. Importantly, this book adopts a truly.international approach and includes an abundance of examples from from.developed and emerging countries alike.