Obchod, reklama a marketing sú v súčasnosti odbory, ktoré sú čoraz vyhľadávanejšie a preferovanejšie nielen u uchádzačov a študentov, ale aj na pracovnom trhu. Potrebné informácie a znalosti nemusíte len získavať z odborných skrípt či z prednášok. Alebo ak ste sa rozhodli podnikať a neviete ako zdvihnúť vaše zisky, kníhkupectvá vám ponúkajú knihy, vďaka ktorým sa dozviete množstvo rád a zaujímavostí. Riadenie vášho obchodu alebo inej podnikateľskej činnosti už nemusí byť také zložité. Využitím tej správnej reklamy a marketingu to pôjde oveľa ľahšie.
The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating ...
Ako každá ľudská činnosť aj práca manažéra má sociálny charakter a význam. Už dávno sa preukázalo, že pre úspech organizácie je dôležitá nielen odborná, technická kvalita pracovníkov, ale aj ich schopnosť a ochota vstupovať a pozitívne pôsobiť v medziľudskej sfére. Veľmi úspešní pracovníci sa vyznačujú ...
Do you want to achieve startup speed at enterprise scale? Growth. It\''s what every company strives for. But it\''s become more and more elusive as companies struggle to hit their projected growth rates in an increasingly competitive market. While zero-based budgeting (ZBB) has been wielded for decades ...
A winning combination of how-to guide and reference work, The Only Business Writing Book You''ll Ever Need addresses a wide-ranging spectrum of business communication with its straightforward seven-step method. These easy-to-follow steps save you time from start to finish, and helpful checklists will ...
In his most practical book to date, financial expert and investment advisor James Rickards shows how and why our financial markets are being artificially inflated and what smart investors can do to protect their assets. What goes up must come down. As any student of financial history knows, the dizzying ...
In our increasingly accelerated world that venerates the new, bright and shiny, many of us in mid-career sense that the ground is shifting beneath our feet, leaving us feeling invisible, undervalued and threatened by the 'digital natives' nipping at our heels. Chip Conley is not buying it, arguing that ...
''Fast-paced, packed with insight, and, above all, wonderfully entertaining, this is a must read for anyone hoping to make sense of the century ahead.'' -- Ashlee Vance, bestselling author of Elon Musk ''A gripping read, and it''s full of lessons for building startups and organizing communities.'' -- ...
No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. This book shows you learn how to: identify a strategic, finite, workable list of genuine prospects; and perfect the proactive telephone call to get face-to-face with more ...
