Gnarr: How I Became the Mayor of a Large City in Iceland and Changed the World

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In the epicenter of the world financial crisis, a comedian launched a joke campaign that didn’t seem so funny to the country’s leading politicians. It all started when Jón Gnarr founded the Best Party in 2009 to satirize his country’s political system. The financial collapse in Iceland had, after all, ...viac

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In the epicenter of the world financial crisis, a comedian launched a joke campaign that didn’t seem so funny to the country’s leading politicians. It all started when Jón Gnarr founded the Best Party in 2009 to satirize his country’s political system. The financial collapse in Iceland had, after all, precipitated the world-wide meltdown, and fomented widespread protest over the country’s leadership. Entering the race for mayor of Reykjavík, Iceland’s capital, Gnarr promised to get the dinosaurs from Jurassic Park into downtown parks, free towels at public swimming pools, a “drug-free Parliament by 2020” and he swore he’d break all his campaign promises.

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